MCC 3351–3500

Car Rental Agencies
Applications
Decisions
Identities
Transactions

Underwriting Cheat Sheet

MCC codes 3351–3500 are specifically designated for automobile rental agencies, encompassing a wide range of services related to vehicle rentals. This guide from Gratify offers an in-depth exploration of these MCC codes, providing valuable insights into their characteristics, associated risks, and best practices for managing merchant relationships within the car rental industry.
Typical Business Types

Assigned exclusively to automobile rental agencies, covering local, national, and international companies.

#1
Car Rentals
Short-term and long-term rentals of passenger vehicles.
#2
Truck and Van Rentals
Rentals of larger vehicles for moving or commercial use.
#3
Leasing Services
Long-term leasing options for individuals and businesses.
High Level Information for Payment Processors

Transaction Types:

  • Pre-Authorizations: Holding funds on a customer's card to cover rental fees and potential damages.
  • Advance Payments: Full or partial payments made at the time of booking.
  • Post-Rental Charges: Additional fees for fuel, mileage, damages, or late returns.
  • Security Deposits: Temporary charges to cover incidental costs.

Common Payment Methods:

  • Credit Cards: Preferred method due to the ability to hold security deposits.
  • Debit Cards: Accepted by some agencies with additional requirements.
  • Corporate Billing: Direct invoicing for corporate clients.
  • Digital Wallets: Emerging use of Apple Pay, Google Pay, and PayPal.

Unique Business Characteristics:

  • High Risk of Chargebacks: Disputes over damages, fees, or unauthorized charges.
  • Variable Transaction Amounts: Final charges may differ from initial estimates.
  • Customer Verification: Requires driver's license and insurance information.
  • International Transactions: Rentals by tourists or cross-border operations.
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Key Risks and Concerns

Fraud Risks:

  • Identity Theft: Fraudsters using stolen identities to rent vehicles.
  • Stolen Payment Information: Unauthorized use of credit cards for rentals.
  • Friendly Fraud: Customers disputing legitimate charges to avoid fees.
  • Vehicle Theft: Non-return of rented vehicles or deliberate theft.

Regulatory Challenges:

  • Data Security Compliance: Adherence to PCI DSS and protection of personal data.
  • Insurance Requirements: Compliance with state and federal insurance laws.
  • Licensing Regulations: Maintaining valid business and rental licenses.

Chargeback Triggers:

  • Disputed Damage Claims: Customers contesting charges for vehicle damages.
  • Unauthorized Charges: Unexpected fees for fuel, mileage, or tolls.
  • Service Complaints: Dissatisfaction with the vehicle or customer service.
  • Billing Errors: Incorrect charges or failure to apply agreed-upon rates.
Common Fraud Signals

Inconsistent Customer Information:

  • Mismatch between driver's license, payment card, and booking details.

Last-Minute Reservations:

  • Bookings made shortly before pick-up, especially for high-end vehicles.

Multiple Declined Transactions:

  • Several failed payment attempts before a successful charge.

Unusual Rental Patterns:

  • Renting multiple vehicles simultaneously or for unusually long periods.

High-Risk Locations:

  • Rentals initiated from areas known for higher fraud rates.

Reluctance to Provide Verification:

  • Hesitation in supplying required documents or information.
Underwriting Tips
  • Business Verification:
    • Confirm the agency's licenses and permits for vehicle rentals.
    • Verify physical locations and inspect for operational legitimacy.
  • Financial Assessment:
    • Review financial statements for stability and profitability.
    • Analyze average transaction amounts and monthly processing volumes.
  • Risk Evaluation:
    • Examine historical chargeback ratios and dispute trends.
    • Assess the effectiveness of existing fraud prevention measures.
  • Policy Review:
    • Ensure clear terms and conditions regarding fees, damages, and deposits.
    • Check that customer agreements are comprehensive and legally sound.
  • Reputation Analysis:
    • Investigate customer reviews and ratings on platforms like Google and Yelp.
    • Look for any legal issues or complaints filed with regulatory bodies.
  • Reserve Strategies:
    • Implement rolling reserves or delayed funding to mitigate potential losses.

Example Scenarios and Red Flags

Non-Return of Vehicles:

  • A customer fails to return a vehicle and cannot be contacted, indicating possible theft.

Excessive Damage Disputes:

  • An agency has a high rate of customers disputing damage charges, suggesting possible billing issues or fraudulent claims.

Multiple Bookings with Different Cards:

  • A single individual makes several reservations using various payment cards, potentially indicating fraud.

Abnormal Transaction Amounts:

  • Significant discrepancies between authorized amounts and final charges without clear explanations.

High Volume of International Transactions:

  • A local agency experiences a sudden increase in rentals by international customers, which may be unusual for the business model.
Common Underwriting Questions

Business Operations:

  • What types of vehicles do you offer for rental?
  • How many locations do you operate, and where are they located?
  • Do you serve domestic customers, international customers, or both?

Payment and Security Policies:

  • What are your policies regarding security deposits and pre-authorizations?
  • How do you handle additional charges post-rental?

Fraud Prevention Measures:

  • What verification processes are in place during the rental process?
  • Do you use any fraud detection tools or services for online bookings?

Insurance and Liability:

  • What insurance coverage do you provide or require from customers?
  • How do you manage claims for damages or accidents?

Customer Service and Dispute Resolution:

  • How do you address customer complaints and disputes?
  • What is your procedure for handling chargebacks?

Compliance and Legal:

  • Are you compliant with PCI DSS and data protection regulations?
  • Do you maintain all necessary business licenses and permits?
Ongoing Monitoring

Transaction Analysis:

  • Continuously monitor transactions for unusual patterns or anomalies.
  • Set up alerts for high-risk activities, such as large refunds or chargebacks.

Compliance Reviews:

  • Periodically assess compliance with data security standards and regulatory requirements.
  • Update security measures to counter new threats.

Chargeback Management:

  • Regularly review chargeback reasons and work with the merchant to address underlying issues.
  • Implement strategies to reduce disputes, such as clearer communication of policies.

Customer Feedback Monitoring:

  • Track reviews and ratings to identify service issues that could lead to disputes.
  • Encourage satisfied customers to leave positive feedback.

Merchant Communication:

  • Maintain regular contact to stay informed about changes in business operations.
  • Provide updates on best practices in fraud prevention and compliance.

Adjust Risk Parameters:

  • Update risk assessments based on shifts in transaction volumes or patterns.
  • Re-evaluate reserve requirements as necessary.